About

We are a dynamic team of trusted advocates helping clients navigate Raleigh’s premium real estate market with confidence, strategy, and care.

A Real Estate Boutique Connecting Insight with Action

WHO WE ARE

Insight Real Estate is a Raleigh-based boutique firm redefining what it means to buy, sell, build, and invest with confidence. Our strength lies in understanding — of people, of place, and of possibility. We take the time to learn each client’s goals and craft a strategy as unique as their vision.

Rooted in deep local knowledge and guided by a relationship-driven process, we bring discernment to every decision — helping bring your real estate goals to life. We’re here to guide you, making sure every step leads you closer to the home or investment you’ve been looking for.

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Bringing Your Real Estate Goals within Reach

OUR FOUNDATION

Our namesake embodies the heart of who we are and the way we serve.

Insight reflects our dedication to truly understanding each client — their goals, needs, and vision — and translating that into thoughtful, tailored strategies grounded in a deep knowledge of the modern market and its nuances.

It also speaks to what we help make possible: bringing your real estate goals into focus and within reach. We’re here to guide you with clarity and care, ensuring every step moves you closer to the home, investment, or opportunity you’ve been envisioning.

Ready to bring your vision in sight?

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Insight

Meaning the capacity to gain an accurate and deep intuitive understanding of a person or thing.

In Sight

Meaning at or within a reasonable distance for seeing.

A Dynamic Group of Trusted Advocates

MEET OUR TEAM

From the first conversation to the final signature, we guide you with care, clarity, and expertise – ensuring your experience feels as comfortable as the place you’ll soon call home.

ELIZABETH CRANFILL

Owner / Broker-In-Charge / Realtor
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ANNE GODWIN

Owner / Broker / Realtor
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BRIE DIMINO

Broker / Realtor
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JILL WINTER

Broker / Realtor
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JORDAN BELLAMY

Broker / Realtor
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MORGAN HALBRUNER

Broker / Realtor
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MATTHEW CAMPBELL

Director of Marketing

"Insight had an extensive knowledge of the Raleigh area and helped us narrow down neighborhoods quickly based on our wish list."

Insight was quick to respond, reliable, and thoughtful in their approach. Not from the area, we didn’t know what to expect- Insight not only helped us navigate the real estate market, but also gave us great recommendations of trusted vendors and services.
Insight had an extensive knowledge of the Raleigh area and helped us narrow down neighborhoods quickly based on our wish list. They listened to our specific needs and created a curated weekend tour schedule to efficiently see a dozen homes, all while taking detailed notes of our feedback and opinions.

I cannot recommend the Insight team enough and feel lucky we met someone who we can continue to keep in touch with. We wouldn’t have been able to get this home without them!
Casey S.
"Our satisfaction was top priority, and they made the entire process seamless."

Working with Insight means you benefit from their full team's attention, and they truly went above and beyond in marketing our home on social media, getting it under contract quickly.

During the purchase of our new home, we encountered several unexpected roadblocks, but they handled everything with professionalism and efficiency. The team devised creative solutions to keep our closing on track, and expertly managed an agreement with the seller for an additional ~40 days post-closing.

Our satisfaction was top priority, and they made the entire process seamless. We are incredibly grateful for everything Insight did for our family.
Rachel K.
"Insight made what can often be a stressful experience into a smooth and successful transaction."

I had the pleasure of working with Insight on the sale of my home recently. I cannot recommend them highly enough. From start to finish they provided exceptional service and demonstrated a level of professionalism that made me feel like I was the top priority throughout the entire process. Their knowledge of the market is unparalleled and gave me absolute confidence that I was getting the best deal I could.
Insight made what can often be a stressful experience into a smooth and successful transaction. I plan to use Elizabeth and her firm for any future real estate transactions.
Brian P.
"They were great negotiators and never stopped working to get us the best outcome."

We worked with [Insight] to find our home in Raleigh while we were living out of state. The team understands the market very well and helped us understand how to find the best opportunities and ultimately our dream home.
They were great negotiators and never stopped working to get us the best outcome. The whole team has been helpful in answering any questions we have about the area, preschools, home improvement, etc as well which has helped a lot with our transition!
Julie P.

A Little Insight
Goes a Long Way

Your inside view of the Raleigh market — refined updates and thoughtful advice, straight to your inbox.

We'd Love to Welcome You to the Neighborhood

CONTACT US

From the first conversation to the final signature, we guide you with care, clarity, and expertise – ensuring your experience feels as comfortable as the place you’ll soon call home.